ABSTRACT
Pasar Wisata Minggu ( the Sunday Tourism Market) in
Batu city save more potential for long time planning if the government wants to
develop it seriously. This market gives more advantages and benefits in providing job opportunity for the middle and
low economy class of societies. So that,
it could improve and increase the income of society and the creativity
progression of market mechanism.
Key
Word
Tourism market
Square
Income of society
Progression
1. Introduction
On several years ago,
the local government of Batu city organizes a week end event, that is “Pasar
Minggu”. It located on Batu square. As the statement from local societies, this
market is just like a “surprise market” which held on Sunday. According to the
statement from the mayor government of Batu city, Eddy Rumpoko said that this
market was held as a form of efficiency for societies to promote the tourism
place in Batu city directly.
Pasar Wisata Minggu visited by many people
from local society and the people that comes from the outside of Batu city. As on
Sunday, June, 29th 2009 ago, there are several students from
Perbanas University visited it, revived, and sold anything in this market.
There is one female student said that they visited this market because they
want to fulfill their Enterpreneur assignment from UKM in Indonesian called
Unit Kegiatan Mahasiswa, the kind of student organization at University. They
want to develop their ability and want to know how about the aspects of
interaction in the market. Beside that, in this market, there are many souvenirs,
topeng monyet attraction, komedi putar, and local exclusive food from Batu such
as sate kelinci, Batu meatball, and others. The price is attainable and the
merchant are from middle and small (low) economy class.
2. Definition
The traditional market is the most common
place that visited by people. Traditional market is an illustration of social,
economy, politic, technology, religion, social structure, and the social relation around of it.. But, at
the certain time, traditional market could provided in creative form. Like in
Batu city that held Pasar Minggu. Actually, this market is still traditionally
but the location of it gives some improvisation as well as other vertical
industries. Traditional tourism market is the market that provides on new ways
to promote the tourism place of the region or province with their own
standardized cultural performances. And, why the tourism market has an
attractiveness ? it is because they give and defend the uniqueness from the
culture itself.
3. Theories
Concept
·
The game theory about
market
Some formalist use game theory as a model of
rational behavior under specific cultural or interpersonal constraints.
Formalist such as Raymond Firth and Harold K. Schneider assert that the
neoclassical model of economics can be applied to any society if appropriate
modifications are made, arguing that the principles outlined above have
universal validity. All human cultures are therefore a collection of “choice
making individuals whose every action involves conscious or unconscious
selections among alternatives means to alternatives end”. Whereby the ends are
culturally defined goals that refer to anything that is valued by the
individual, be it leisure, solidarity or prestige.
·
In
theoretical view said that there are more obstacle which can influence the existence
of traditional tourism market. First, in internal extremely obstacle, the
government are still consider could not order the physical side of the market
to be more attractive to visited. So that, the market is consider negative,
muddy, and bad smelling. And the second is, external extremely obstacle. The
traditional tourism market makes competition with modern business. Tourism
market provide the pattern of traditional culture to promote the place in where
the market are there. But, the modernization has been shining the existence of
traditional market. People move to modify their life to be modern life style
and go to shopping in modern place, too.
4. Main
Topic
The topic of this
article that chosen is how to defend and
develop the traditional tourism market in modernization at Batu city.
Traditional tourism market is almost
destroyed when the modern market like grand mall has been built. Moreover,
modernization gives more influence for the society include in life style and
cultural changes.
Actually, traditional tourism market in Batu
city that held only on Sunday at Batu square
is one of the good way to make a
new form of attraction to the local societies and outside societies. But, on
the several time, the government gives less attention to this market in more
aspects. This tourism market can give the strongest position in long term in
which to use the opportunity intensely, to see and make a good marketing
planning without to loose the culture, and build the strong team work to motivate the merchant (on mid and low
scale labour / working). It is not wrong
if we mixed with modernization. But all of
the government and citizen also must be careful to filter what the
change that still appropriate with the region culture are and what that not
suitable are to defend the uniqueness and the seldom from the market.
5. Conclusion
There are
many ways could done by everything that we can do as well as creatively to
solve the problem that caused by modernization to lasting the culture in
traditional tourism market, especially in Batu city. Perhaps, in providing and
addition the art performance like wayang or exclusive story from local region. In the regularity side. The market is located
on the square of Batu city that smaller than Malang square. And then, often,
this market visited by many people that want to jogging or exercise alone or go
to recreation with family. The problem is, there are much rubbish that thrown
randomly and it will make a perception that the cleaning service worker are too
lazy to awake the cleanliness and healthiness of the environment around of the
square. So that, the government must take more high attention to solve this
problem to lasting the environment’s air. Another that make a providing of
parking area for the vehicle’s user that often pass the street around of the
square. So that, it will make visitor be comfort.
References
·
Kompas.com
: Tuesday, June, 23th 2009
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